CRM is a trendy term in today’s business world. Everybody knows that they can benefit from it, but many aren’t aware of which solution would be best for their company’s needs.
CRM is one of the excellent tools that can help you establish closer connections with your customers, provide professional customer service, and sell more. Whether ten or 100+ employees, CRMs are an essential aspect of any business’ success.
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So, if you’re among the 72% of companies who are investing in modern technology such as CRM and see it as a way to grow your business, then let us help you guide you through these unknown waters without getting lost on the path towards finding what CRM fits you perfectly.
Table of Contents
What is a Cloud CRM System?
CRM software has been the standard for decades. It’s time to take advantage of new technology and use cloud-based CRM platforms, accessed from any device with an online network connection.
With instant access to real-time insights, you’ll have less work on your hands than before because you can automate critical processes like qualifying leads or closing deals for increased customer retention rates.
Cloud vendors are striving to meet the demands of an ever-changing business world. According to Flexera’s report, the number one strategic initiative for 2020 is “migrating more workloads” into cloud services (second only behind optimizing existing use), which 61% of companies plan on doing in the year 2020 alone.
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What are the reasons to use a cloud-based CRM system?
Cloud-based CRM is an excellent way for companies of all sizes to grow their businesses. Here are seven reasons or benefits of cloud-based CRM on why you should consider it.
1. Work From Anywhere or Anytime
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A cloud-based CRM is a system that can be accessed on any device, around the clock. This capability makes it easier than ever for teams across different departments to get the information they need in any device like a smartphone, a tablet, a laptop, or a desktop and ultimately improve business process efficiency by allowing staff members from anywhere in an organization access to their respective databases at all hours of day or night.
The cloud-based CRM provides seamless mobile access to the centralized database that you can use for making sales calls, amending proposals, or finding prospects’ phone numbers.
2. Hassle-free Installation
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In the world of CRM, you’ve heard the phrase “a long process” and complex installations. That was true in past years, but now it’s not! With cloud-based systems and quick installation times, getting your company on board with an efficient customer relationship management strategy is easy as pie.
All you ever need is a steady internet connection for Cloud-based CRM installation. Once signed in, plenty of software and capabilities are available to make the most out of it.
You can very well easily access it from anywhere or anytime with an internet connection and never have to worry about setting up hardware or paying for maintenance on servers since that all gets taken care of by a cloud-based CRM provider.
3. Flexible
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CRM is a vast and comprehensive system that can help your business communicate more efficiently. A cloud-based CRM offers the ability to tailor it specifically for you while also giving businesses of all sizes multiple options when the small companies need something new or improved in their platform – like adding extra features on-demand without having any downtime whatsoever.
A cloud-based CRM is a perfect fit for any business. Not only does it offer instant updates to satisfy new needs, but employees can also do what they need when with this system as long as it has 24×7 access.
4. Cost-effectiveness
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It’s easy to analyze why many people would be hesitant about investing in a CRM system. The upfront cost can seem overwhelming, and there are so many options out on the market today that it is hard for small businesses like startups without much resources at their disposal to choose one wisely.
However, cloud-based solutions (which offer pay-as-you-go subscriptions) become less of an issue because these types operate with minimal initial investments, making them more affordable than ever before.
5. Effortless Integration
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The multitude of software and hardware that make up a CRM can often be cumbersome, especially in businesses where information exchange between different applications is prevalent.
A cloud-based CRM software provides flexible options for companies who need more help with their sales process than traditional stand-alone products.
This compatibility, specifically in its ability to integrate across multiple platforms and devices like Gmail and Office 365 products, including Excel, Word, and PowerPoint.
This makes the Cloud an even better choice for your business. This enables you to carry out tasks seamlessly from the start through the finish without any difficulties.
6. Enhanced Security
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Cloud solutions are more cost-effective and much safer than traditional data center solutions. Companies that offer cloud-based CRM software take security concerns seriously with advanced automated backup policies and robust recovery plans to ensure the safety of your information no matter what happens in case there’s an attack on their system.
You can improve upon these already impressive levels by using two-step authentication or stronger passwords and being completely GDPR compliant using cloud-based CRM software.
7. Great Reliability
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What happens if the power goes out? In this situation, you would have no access to your customer data or information. That means all of that hard work is going up in smoke.
Not only could there be a significant halt with productivity but even worse – some essential details about their products and services might disappear forever due to an offline CRM system model, which has been known as on-premise software.
With a cloud-based CRM system, you can get your customer data through the cloud, restore it onto a computer or smartphone and go back to work without worrying about losing any vital information.
That kind of reliability is not just convenient but necessary in this day and age where cyberattacks are constant threats that we must always be aware of.
Ending Note
A cloud-based customer relationship management system will help you provide excellent service by centralizing your customer database and automating key processes.
You’ll be able to access real-time updates, which give an end-user a comprehensive view of their interactions with customers all from one system.
Cloud-based CRMs provide several benefits that make them attractive for many businesses. They’re easy to install, offer seamless online access with low setup costs and no special equipment required; they also happen cost-effectively as well as securely! The most popular integration options are available right out the box, so adding additional features such as chat or email marketing is simple too.
NPEC offers a flexible and cost-effective cloud solution that can be tailored to meet the specific needs of your business.
We’ll work with you every step along this journey with our team on board! Are you interested in setting up cloud-based CRM software for your company? Contact us now to get started on setting this new CRM trend into motion together!
Frequently Asked Questions
1.What do advanced cloud-based CRM platforms have?
A cloud-based CRM software is a powerful tool for companies that want to provide excellent customer service.
With an online interface, the advanced cloud-based CRM makes it easy and quick to centralize your database, automate critical processes giving you instant online access to real-time insights into how well each interaction went as well as provide a comprehensive view on every level of contact, including leads generated through social media channels like Facebook ads or Twitter promotions which can be converted directly back into a customer base at any time.
2.What’s the Difference Between On-Premise and Cloud CRM?
The significant difference between cloud and on-premise CRM software is where information, software deployment strategies are kept.
In the on-premise software, it’s all done locally at your company site with an installation of servers to store data and CRM programs.
Instead, Cloud CRM services will have access via internet connection only so their info can be remotely stored within these remote databases or accessed whenever needed across any device – whether the computerized desktop system (PC) or laptop.
